Jaffa Port Comes to Life

The Challenge

Jaffa Port underwent a long process of renovation in its southern warehouses 2 and 3, which gradually led to the decline of activity and attractiveness to visitors and residents of the city. Towards the end of the renovation, the dilemma arose as to how to restore the port to its days of glory, while still preserving the historical vibe —  of the fishermen who operate in the port, of the unique character of the place — but with a modern-day, revamped mix and new and renewed activity.

Our Role

Our strategic plan defined the following principles:

• Strengthening integration and creating a platform for innovative and interesting ideas in all fields – commerce, catering, culture, art, technology, sustainability, etc.
• Creating a balanced mix of commercial and consumer use, in an urban property that allows for a public-facing feel: a balance between economic and public, between easily affordable and more expensive. In short, a port that suits all target audiences.
• Connecting the local communities and preserving authenticity by ensuring the continuation of fishing activity as part of the local history and identity
• Maintaining urban continuity and accessibility via connections between the port and the central promenade and Old Jaffa, including alternative means of access
• Deepening the values of the port as sustainable and ecological: renewal and recycling, reducing energy use, closing the area to motorized vehicles, and encouraging sustainable transportation

The work plan successfully brought the vision and principles to fruition at the crossroads of business, public space, branding and content, and the management and utilization models of the space.